Email Marketing Made Simple For Busy Product-based Business Owners
Running a business while juggling work, kids, and life? I see you! This blog is packed with actionable, no-fluff strategies to help busy moms and makers grow their email lists, boost sales, and market their businesses with ease—without sacrificing family time or feeling overwhelmed.
Email marketing made simple for busy product-based business owners
Running a business while juggling work, kids, and life? I see you! This blog is packed with actionable, no-fluff strategies to help busy moms and makers grow their email lists, boost sales, and market their businesses with ease—without sacrificing family time or feeling overwhelmed.
The Best Email Service Provider for Handmade Sellers
Running a handmade business while juggling work and family? You already have enough on your plate—email marketing shouldn’t feel like another full-time job. But here’s the truth: having the right email service provider (ESP) can make all the difference in turning casual browsers into loyal customers—without taking up hours of your time.
Not sure which platform is right for you? No worries! I’ve put together a free cheat sheet to help you pick the best email service provider for your business needs. But before you download it, let’s walk through the key features you must consider when choosing an ESP that saves you time, boosts sales, and grows with your business.
Why Handmade Sellers Need Email Marketing
Social media is great for visibility, but email marketing? That’s where the real connections (and sales) happen. Unlike social media algorithms that constantly change, your email list is yours—a direct line to your biggest fans and future buyers.
Here’s why handmade sellers must prioritize email marketing:
- You own your audience—no more relying on unpredictable algorithms.
- Automated emails save time—stay connected with your customers while focusing on creating your products.
- Email builds customer loyalty—personalized recommendations and updates keep people coming back.
- It’s one of the highest-converting marketing channels—meaning more sales with less effort
But here’s the catch: your email marketing is only as good as the platform you use. If your ESP is too complicated, limited, or missing key automation features, it’ll slow you down and keep you from maximizing your sales potential.
So, how do you choose the right one?
What to Look for in an Email Service Provider
Not all ESPs are created equal—especially for handmade sellers with limited time and big goals. Here are the must-have features to look for when picking the right platform:
#1 Automation & Segmentation
Why it matters: Imagine sending a “Welcome” email to new subscribers, an “Abandoned Cart” reminder to people who left products in their cart, and a “VIP Discount” to repeat buyers—all automatically. That’s the power of automation!
✔ Must-have feature: The ability to set up email sequences and automation that work for you behind the scenes.
2. Easy-to-Use Interface
Why it matters: You don’t have hours to spend figuring out complicated software. Your ESP should be user-friendly so you can set up campaigns in minutes—not days.
✔ Must-have feature: A drag-and-drop email builder and simple dashboard for easy navigation.
3. E-commerce Integrations
Why it matters: If you sell on Etsy, Shopify, or WooCommerce, you’ll want an ESP that integrates seamlessly—so you can track purchases, send product recommendations, and automate follow-ups.
✔ Must-have feature: Direct integration with your e-commerce platform.
4. Affordable Pricing (With Room to Grow!)
Why it matters: As a small business owner, every dollar counts. You need an ESP that fits your budget now while allowing you to upgrade as your business scales.
✔ Must-have feature: A free plan or affordable entry-level pricing with room to expand.
5. Analytics & Reporting
Why it matters: How do you know if your emails are actually working? You need data on open rates, click-through rates, and conversions so you can adjust your strategy and increase engagement.
✔ Must-have feature: Clear performance reports with easy-to-understand insights.
My Top ESP Recommendations for Handmade Sellers
Want a breakdown of the best ESPs based on your business size and needs? My free cheat sheet does all the research for you! Download it now to see my full list of recommendations, including:
- The best ESP for budget-conscious beginners
- The top platform for automation and e-commerce integration
- The easiest option for tech-challenged business owners
- The best pick if you want to scale and grow with advanced features
Get Sales On Autopilot
Want to make your emails effortless?
My 1K Welcome Series Course will help you write and automate your emails in just one weekend—so you can finally stop overthinking and start seeing results!
Final Thoughts: The Right ESP = More Sales, Less Stress
Choosing the right email service provider doesn’t have to be overwhelming—it just needs to match your needs as a handmade seller. Whether you’re just getting started or looking to upgrade, the right ESP will make email marketing simpler, more effective, and actually fun.
Want my full list of ESP recommendations (and a quick decision guide)? Grab my free Choosing the Right Email Platform Cheat Sheet now!
📩 Click Here to Download the Cheat Sheet!
Got questions? DM me—I’d love to help you find the perfect ESP for your business! 😊
Hi, I'm Aviance, Your Email Marketing Coach!
I know what it’s like to juggle family, work, and home while trying to grow a business. It’s exhausting. But when I discovered the power of email automation, everything changed.
Now, I’m on a mission to help other moms like me—women who are building a business not just for today, but as a legacy for their kids. Let’s make marketing simpler, so you can focus on what truly matters.
Struggling with What to SAY in Your Emails?
Grab my Free Guide: 10 Simple Ways to Nurture Your Email List, and walk away with 10 ready-to-use email ideas to connect with your audience, build trust, and grow your business—without the overwhelm!
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